The whole purpose and rationale of a dating website review is the provision of factual information for the benefit of the reader, so that the reader is then better advised and enabled to make a decision as to whether that particular site is the right choice for them. Therefore, although things such as humour can pose a benefit if they are included, the primary objective of a review must be to give information. Everything else therefore, is secondary.
ashleymadison.com Comparison Article
This ashleymadison review seems to have really taken this lesson to heart and this is plainly reflected in the fact that it outlines all of the salient information in a direct, articulate and competent manner. The introduction of this review briefly but eloquently addresses the history of the dating website as well as the primary ethos of it, in addition to the sort of clientele that are included within it.
Is this scam AFF.COM Article Sample
The body of the article then includes the benefits and drawbacks of the website as a whole, and even more remarkable is the fact that the author has taken the time to categorize these issues within separate headings. This not only boosts the readability of the review as a whole but furthermore, also makes it easier for the reader to scan through the review and pick out information quickly.
Here’s a review that seems like a scam which is very disappointing. The lack of headings is highly annoying, as it means that the reader is forced to read through the entire review just to find a single piece of information. Given the rather long-winded and lengthy nature of the review, this is simply inexcusable.
Opinion On Match and Gay Match.com Reviews
This review should hit your eye and is marginally better than this interesting review of match for gay dating. The reason for this is that although this review also does not have any sort of organization or structure in terms of the provision and inclusion of headings etc, it is much shorter than its rival.

Dating can be complicated. You need to write reviews the right way to de-mistify it!
When writing dating website reviews, organization and structure MUST be top priorities.